Blair Realty Group
Weekly Performance Report
Period: October 20-26, 2025
Comparison: October 13-19, 2025
Weekly Performance Report
Period: October 20-26, 2025
Comparison: October 13-19, 2025
| Channel | Current Week | Previous Week | Change | Engagement Rate | Avg Engagement Time |
|---|---|---|---|---|---|
| Organic Search | 281 | 227 | +23.8% | 67.3% | 56s |
| Direct | 213 | 180 | +18.3% | 46.5% | 40s |
| Paid Search | 83 | 29 | +186.2% | 42.2% | 56s |
| Display | 66 | 72 | -8.3% | 7.6% | 0s |
| Referral | 32 | 17 | +88.2% | 71.9% | 53s |
| Organic Social | 18 | 14 | +28.6% | 38.9% | 22s |
| Landing Page | Sessions Started | Top Next Pages | Most Common Journey |
|---|---|---|---|
| Blair Realty Group | Main | 383 | Meet Our Agents (31), Join (15), Meet Our Teams (11) | Home → Meet Our Agents → Agent Profiles |
| Join | 68 | Clay Residential, Meet Our Agents | Join → Learn About Teams → Contact |
| Clay Residential | 59 | Meet Our Agents, About Blair | Clay Residential → Team Info → Contact |
| Meet Our Agents | 56 | Individual Agent Pages, Contact | Agents → Individual Profiles → Contact |
| Campaign | Clicks | Impressions | CTR | Cost | Conversions | Cost/Conv |
|---|---|---|---|---|---|---|
| Agent Brand Awareness (Display) | 38 (+90%) | 607 (-6%) | 6.26% | $57.07 | 1 | $57.07 |
| Consumer Brand Awareness (Display) | 56 (+409%) | 13,316 (+314%) | 0.42% | $54.97 | 0 | -- |
| TOTAL | 94 (+203%) | 13,923 (+260%) | 0.68% | $112.05 (+171%) | 1 | $112.05 |
| Competitor | Share of Voice | Favorable Sentiment | Top Business Drivers | Strategic Insight |
|---|---|---|---|---|
| Keller Williams | 16% | 78% | Training (22), Coaching (18), Culture (9) | Invisible but liked - opportunity to increase visibility while maintaining high favorability |
| Coldwell Banker | 7% | 63% | Training (8), Local Expertise (5), Marketing (4) | Lower sentiment despite visibility - can win on sentiment advantage |
| RE/MAX | 3% | 33% | Marketing Services (1), Vendor Network (2) | Weak on both metrics - strong opportunity for competitive wins |
| Compass | 3% | 67% | Technology (4), Marketing (3) | Good sentiment but low visibility - can compete on tech positioning |
| Blair Realty Group | 0% | 77% | Building awareness campaigns | Highest sentiment with zero SOV - major opportunity for share of voice growth |
What's Working: Nearly 30% session growth with 37% increase in engaged sessions demonstrates strong overall marketing performance. The 26.7% improvement in engagement time shows visitors are finding more value in the content.
Recommendation: Continue current marketing mix strategy while documenting what's driving growth. Consider increasing budget allocation to maintain momentum through Q4.
What's Working: 186% increase in paid search sessions with improved cost efficiency ($1.19 vs $1.33 CPC). The agent brand awareness campaign generated your first tracked conversion at a competitive $57.07 cost per conversion.
Recommendation: Scale agent recruitment paid search campaigns while maintaining quality scores. Consider A/B testing ad copy focused on training, coaching, and culture (areas where competitors have high visibility).
What's Working: 23.8% organic growth with 67.3% engagement rate (highest across all channels) shows strong content relevance and SEO performance. Average engagement time of 56 seconds indicates quality traffic.
Recommendation: Double down on content that's working. Analyze which pages are driving organic growth and create similar content. Consider expanding local SEO efforts to capture more Cypress, TX area searches.
Challenge: Despite having the highest sentiment (77%), Blair Realty Group has 0% share of voice while Keller Williams holds 16% and Coldwell Banker 7%. This represents a significant market opportunity.
Recommendation: Prioritize brand awareness campaigns focusing on your differentiators: training quality, team culture, and technology. Consider PR initiatives, thought leadership content, and strategic partnerships to increase visibility. Your high sentiment score suggests that once people know about you, they like you - the challenge is awareness, not preference.
What's Working: Clear user journeys emerging: Home → Meet Our Agents (31 users) and Join page driving 68 session starts. This shows strong interest in both agent recruitment and agent discovery.
Recommendation: Create dedicated landing page experiences for these high-traffic paths. Consider adding more prominent CTAs on the agent pages leading to contact forms. Test adding testimonials from successful recruited agents on the Join page to improve conversion rates.
Challenge: While impressions are high (13,923), the consumer display campaign has very low engagement (0.42% CTR, 7.6% engagement rate). The agent campaign performs better but could improve.
Recommendation: Audit display ad creative and targeting. Test new ad variations highlighting your 77% favorable sentiment and unique value propositions. Consider audience exclusions to reduce wasted impressions. For consumer campaigns, refine targeting to focus on home buyers/sellers in Cypress, TX area with higher intent signals.
What's Working: 88% increase in referral traffic with exceptional 71.9% engagement rate suggests high-quality partnerships or mentions driving valuable traffic.
Recommendation: Analyze referral sources in detail to identify which partnerships/mentions are driving this growth. Double down on successful referral relationships and explore similar partnership opportunities. Consider creating co-marketing content with top referral sources.