Executive Summary
📈 Strong Growth Week
Highlights: Direct traffic surged 55.7%, new users up 15.6%, and paid search showed breakthrough performance with 566.7% growth. Total sessions increased 17.7% week-over-week.
Watch Areas: Average engagement time decreased 34.2%, indicating users are finding content quickly but not exploring deeply. Organic search remained flat with slight -0.4% decline.
Key Performance Metrics
Total Sessions
558
↑ 17.7%
Engagement Rate
48.6%
↓ 4.1%
Avg Engagement Time
48s
↓ 34.2%
Total Events
2,600
↑ 2.3%
Channel Performance - Sessions Comparison
Traffic Channel Analysis
| Channel |
Sessions |
% Change |
Engaged Sessions |
Engagement Rate |
Avg Time |
Events/Session |
| Direct 🌟 |
190 |
↑ 55.7% |
86 |
45.3% |
30s |
5.41 |
| Organic Search |
243 |
↓ 0.4% |
146 |
60.1% |
56s |
5.29 |
| Display |
69 |
↑ 16.9% |
13 |
18.8% |
0s |
3.13 |
| Paid Search 🚀 |
20 |
↑ 566.7% |
9 |
45.0% |
23s |
4.9 |
| Referral |
16 |
↓ 23.8% |
11 |
68.8% |
33s |
5.06 |
| Organic Social |
18 |
↓ 10.0% |
5 |
27.8% |
14s |
3.72 |
Traffic Sources Distribution
Top Pages Performance
| Page |
Views |
Change |
Active Users |
Change |
| Blair Realty Group (Main) |
346 |
↑ 2.4% |
238 |
↑ 6.3% |
| Meet Our Agents |
149 |
↑ 11.8% |
81 |
↑ 8.0% |
| Clay Residential 🔥 |
104 |
↑ 131.1% |
10 |
↑ 66.7% |
| Join |
68 |
↑ 21.4% |
50 |
↑ 25.0% |
| Events | Blair Realty |
32 |
↑ 166.7% |
22 |
↑ 100.0% |
| Meet Our Teams |
23 |
↓ 39.5% |
20 |
↓ 20.0% |
User Journey & Path Exploration
🗺️ How Users Navigate Our Site
Total Session Starts: 509
Primary Entry Points:
- 59% start on Homepage (302 sessions) - Most common entry
- 11% go to "Meet Our Agents" (57 sessions) - High agent interest
- 9% land on "Join" page (46 sessions) - Strong conversion intent
- 4% Events page (18 sessions)
- 3% Clay Residential (15 sessions)
Common Path: Homepage → Join Page (primary conversion path)
Geographic Distribution
| City |
Active Users |
Change |
Sessions |
New Users |
| Houston |
128 |
↑ 21.9% |
106 |
96 |
| Dallas |
68 |
↑ 7.94% |
51 |
48 |
| (not set) |
52 |
↓ 10.34% |
39 |
24 |
| Chicago 🚀 |
14 |
↑ 250% |
13 |
8 |
| Ashburn |
13 |
↑ 116.67% |
13 |
2 |
Competitive Intelligence
⚠️ Critical SEO Gap Identified
Finding: Blair Realty Group has minimal to zero online visibility for the top 25 questions that potential agents are searching for, while Keller Williams dominates these searches.
Impact: Missing significant organic traffic and agent recruitment opportunities.
Top Questions Agents Are Searching
Training & Development:
- Which brokerages offer the best mentorship programs for newly licensed agents?
- Which brokerages coach agents on winning listing appointments consistently?
- Which real estate companies provide ongoing CE and skills-based workshops weekly?
- Which brokerages provide marketing support and listing presentation coaching?
- What brokerages offer social media training and personal branding guidance?
Culture & Support:
- What brokerages in Texas are recognized for collaborative agent culture?
- Which brokerages encourage collaboration through team-building activities?
- Which brokerages focus on building long-term client relationships after closing?
Financial Transparency:
- What brokerages offer transparent, predictable agent costs month-to-month?
- Which real estate firms are known for eliminating hidden fees for agents?
Career Growth:
- What companies provide clear growth paths from agent to team lead or broker?
- Which companies are known for fast-growing agent success stories in Houston?
Recommendation: Develop content strategy targeting these high-intent search queries, particularly with local Cypress, TX focus.
Key Insights & Recommendations
Strengths
- Direct traffic surge (55.7%) - Strong brand recognition and repeat visitors
- Paid search breakthrough (566.7%) - Campaign optimization working
- New user growth (15.6%) - Effective top-of-funnel acquisition
- Houston market dominance (21.9%) - Continued growth in primary market
- High-intent pages performing - Join page up 21.4%, showing conversion interest
Areas for Improvement
- Engagement time decreased 34.2% - Need to improve content depth and internal linking
- Organic search flat (-0.4%) - SEO efforts needed, especially for agent recruitment queries
