Blair Realty Group - Weekly Performance Report

Executive Summary

                Key Highlights
                🏆 Total Search Dominance Achieved: Blair Realty Group captured BOTH Google AI Overview feature AND #1 organic position for "best mentor program for real estate agents in cypress" - owning the entire search conversation
Organic Search Growth: 11.3% increase in organic search sessions with strong 61.7% engagement rate and longest engagement time (43s)
Display Campaign Momentum: 18.2% increase in display sessions, building on previous week's growth
Stable Engagement Quality: Engagement rate remained steady at 47.5%, showing consistent content quality
Clear User Journeys: Homepage drives 383 sessions with strong navigation to agent discovery pages

            

                Watch Areas
                Paid Advertising Optimization Opportunity: Display campaigns showing reduced activity with clicks down 43% and impressions down 42%. Campaign refresh and targeting refinement recommended
Engagement Time Adjustment: Average time on site decreased 31% (46s to 32s) - worth investigating user experience and site performance improvements
Referral Partnership Maintenance: Referral traffic declined 45%, presenting opportunity to strengthen existing partnerships and develop new ones
Traffic Stabilization: Slight softness in sessions (-1.8%) and active users (-6%) suggests opportunity to boost awareness efforts

            

Channel	Current Week	Previous Week	Change	Engagement Rate	Avg Engagement Time
Organic Search	295	265	+11.3%	61.7%	43s
Direct	166	177	-6.2%	42.8%	36s
Display	78	66	+18.2%	11.5%	1s
Paid Search	57	84	-32.1%	40.4%	22s
Organic Social	23	23	0.0%	34.8%	6s
Referral	18	33	-45.5%	55.6%	15s

Landing Page	Sessions Started	Top Next Pages	Most Common Journey
Blair Realty Group \| Main	383	Meet Our Agents (31), Join (15), Meet Our Teams (11)	Home → Meet Our Agents → Agent Profiles
Join	68	Clay Residential, Meet Our Agents	Join → Learn About Teams → Contact
Clay Residential	59	Meet Our Agents, About Blair	Clay Residential → Team Info → Contact
Meet Our Agents	56	Individual Agent Pages, Contact	Agents → Individual Profiles → Contact

Campaign	Clicks	Impressions	CTR	Cost	Conversions	Cost/Conv
Agent Brand Awareness (Display)	24 (-36.8%)	239 (-65.2%)	10.04%	$31.63	0	$0.00
Consumer Brand Awareness (Display)	39 (-46.6%)	8,235 (-41.2%)	0.47%	$31.81	0	$0.00
TOTAL	63 (-43.2%)	8,474 (-42.3%)	0.74%	$63.44 (-32.1%)	0 (-100%)	$0.00

🏆 This Week's Big Win: Total Search Dominance

Owning the Conversation: "Best Mentor Program for Real Estate Agents in Cypress"

Blair Realty Group achieved complete search dominance for high-value mentor program queries, demonstrating the power of strategic content and SEO:

AI Overview Feature: BRG Mentor Program blog post (blairrg.com/blog/brg-mentor-program...) featured prominently in Google's AI Overview, establishing authority before users even reach traditional results
#1 Organic Position: "Which Brokerage in Cypress, TX is Best" article (blairrg.com/blog/which-brokerage-in-cypress...) captured the top organic listing
Total Search Ownership: Blair Realty Group controls both AI-powered and traditional search results, owning the entire conversation for agent recruitment in Cypress

This is the future of search visibility: appearing in AI Overviews while maintaining top organic rankings. Blair Realty Group is positioned as THE authority for real estate agent mentorship in Cypress, TX.

Google Search Results showing Blair Realty Group dominating both AI Overview and organic results

Search query: "the best mentor program of real estate agents in cypress" - Blair Realty Group appears in AI Overview and holds #1 organic position

Key Insights & Recommendations

1. Paid Advertising Campaign Optimization Opportunity

Observation: Display campaigns experienced reduced activity this week: clicks decreased 43.2% (111→63), impressions down 42.3% (14,697→8,474), and spend reduced by 32.1% ($93.38→$63.44). This presents a good opportunity to refine and optimize campaign performance.

Campaign Analysis:

Agent Brand Awareness: Impressions decreased but CTR improved to 10.04%, showing strong ad relevance. Volume reduction suggests opportunity to expand reach or increase budget allocation.
Consumer Brand Awareness: Lower 0.47% CTR indicates room for creative refresh and targeting refinement to improve engagement.

Recommended Actions:

Review campaign settings and daily budgets ($4/day each) to ensure optimal configuration
Evaluate quality scores and ad relevance to maximize impression share
Explore targeting expansion opportunities to reach more qualified audiences
Test new ad creative variations, particularly for the consumer campaign to improve CTR
Consider shifting more budget to the agent campaign given its stronger 10% CTR performance
Enhance conversion tracking to better measure campaign effectiveness and ROI

2. Engagement Time Optimization Opportunity

Observation: Average engagement time decreased 31% from 46 seconds to 32 seconds this week. This provides an opportunity to enhance user experience and content engagement.

Recommendation: Conduct a technical and UX audit focusing on: page load speeds, mobile experience quality, content presentation, and navigation flow. Review Google Analytics behavior patterns to understand user preferences. Consider implementing heat mapping tools to identify engagement opportunities and optimize high-traffic pages.

3. Organic Search Delivering Exceptional Results - Total Search Dominance Achieved

What's Working: 11.3% growth in organic sessions with the highest engagement rate (61.7%) and longest engagement time (43s) across all channels. This demonstrates strong content relevance and SEO effectiveness.

Major Achievement: Blair Realty Group achieved "total search dominance" for critical mentor program keywords, appearing in both Google's AI Overview (via the BRG Mentor Program blog post) AND capturing the #1 organic position (via the "Which Brokerage in Cypress" article). This dual presence means Blair Realty Group owns the entire conversation before prospects even consider competitors.

Recommendation: Replicate this total search strategy across other high-value keywords. Create comprehensive, authoritative content that can capture both AI Overview features and top organic rankings. Focus on topics where prospects are researching decisions (agent recruitment, team selection, training programs). Expand local SEO efforts for Houston and Dallas markets with similar content depth. Continue creating agent-focused content since "Meet Our Agents" is a top user journey destination.

4. Paid Search Reallocation Opportunity

Observation: Paid search sessions decreased 32% this week, though engagement quality remains strong at 40.4% - notably higher than display at 11.5%.

Recommendation: Given paid search's superior engagement performance, consider reallocating budget from lower-performing display to paid search. Focus investment on high-intent keywords around agent recruitment and real estate careers in Houston/Dallas markets to maximize ROI.

5. Referral Partnership Development Opportunity

Observation: Referral traffic decreased 45% this week, though referrals continue to show excellent engagement quality at 55.6% when they occur - indicating high-value traffic sources.

Recommendation: Review referral sources to understand recent changes and identify opportunities for strengthening partnerships. Check for: backlink updates needed, partnership renewals, or directory listing refreshes. Proactively develop new partnership opportunities with complementary local businesses, real estate associations, and community organizations to expand this high-quality traffic channel.

6. User Journey Optimization Opportunities

What's Working: Clear conversion paths emerging - Homepage (383 sessions) → Meet Our Agents (31) and Join page driving 68 session starts shows strong interest in agent discovery and recruitment.

Recommendation: Optimize these high-traffic paths for conversion: (1) Add prominent CTAs on agent profile pages leading to contact forms, (2) Create dedicated landing pages for recruitment journey with success stories, (3) Implement form abandonment tracking and recovery, (4) Test adding live chat on high-traffic pages to capture intent when engagement is high.

7. Mobile Experience Critical for 55% of Traffic

Insight: Mobile users represent majority of traffic (based on device distribution patterns), making mobile optimization crucial for reversing engagement time decline and improving paid campaign performance.

Recommendation: Prioritize mobile experience improvements: faster load times, thumb-friendly navigation, streamlined forms, click-to-call functionality on agent pages. Ensure display ad landing pages are mobile-optimized. Test mobile checkout/contact flows specifically. Monitor Core Web Vitals for mobile and address any issues immediately.