Blair Realty Group

Strong Session Growth and Organic Search Momentum

Key Wins: Total sessions up 10.86% (694 vs 626), organic search sessions surged 32.8% (340 vs 256), and Events page traffic exploded +130.77%. Engagement time per session improved to 52s (+11.16%). Views per session also increased 11.38%.

Opportunities: With organic traffic growing strongly, there's potential to convert more of these visitors. Consider expanding content targeting for emerging markets like Iowa Colony (+800%) and Dallas (+19.7%).

Total Users

482

↓ 3.98% (vs 502)

New Users

389

↓ 9.95% (vs 432)

Total Sessions

694

↑ 10.86% (vs 626)

Active Users

463

↓ 4.73% (vs 486)

Avg Engagement Time

52s

↑ 11.16% (vs 47s)

Views per Session

1.76

↑ 11.38% (vs 1.58)

Avg Session Duration

2m 55s

↓ 20.25% (vs 3m 40s)

Session Starts

690

↑ vs 626

Channel	Sessions	Change	Engaged Sessions	Engagement Rate	Avg Time
Organic Search TOP	340	↑ 32.8%	202	59.4%	70.3s
Direct	213	↑ 12.7%	106	49.8%	29.9s
Display	60	↓ 25.0%	7	11.7%	0.3s
Paid Search	48	↓ 17.2%	22	45.8%	89.2s
Referral	17	↑ 21.4%	10	58.8%	65.1s
Organic Social	10	0%	4	40.0%	40.9s
Unassigned	5	↓ 37.5%	2	40.0%	91.6s
Paid Social	0	↓ 100%	0	0%	0s

Organic Search Breakthrough

+32.8% session growth in organic search (340 vs 256) - the highest-quality traffic source with 59.4% engagement rate and 70.3s average engagement time. This validates the AI visibility and SEO content work.

Landing Page	Sessions	Change	Active Users	New Users	Avg Time
Homepage (/)	356	↑ 17.11%	266	208	49s
/join	68	↑ 7.94%	55	49	2m 17s
/meet-our-agents	50	↓ 25.37%	40	25	1m 19s
/events HOT	30	↑ 130.77%	20	18	25s
/clay-residential	12	↑ 71.43%	10	9	54s
/check-out-our-office	7	↑ 16.67%	6	4	31s
/meet-our-teams	7	↑ 40%	7	4	56s
/meet-our-leadership	6	↑ 50%	5	3	9s

Path Exploration Insights

690 Total Session Starts

54% start on Homepage (373 sessions) - Primary entry point
10.4% land on Join page (72 sessions) - Strong conversion intent
9% go to Meet Our Agents (62 sessions) - High agent interest

Top Conversion Path: Homepage → Join → Blair Realty Group Main → Contact

City	Active Users	Change	New Users	Engaged Sessions	Avg Engagement Time
Houston PRIMARY	162	↑ 2.5%	117	146	131.6s
Dallas	91	↑ 19.7%	71	53	48.6s
Iowa Colony NEW	9	↑ 800%	5	10	52.3s
Des Moines	7	↑ 16.7%	7	5	22.7s
North Charleston NEW	7	NEW	7	3	15.1s
San Jose	7	↑ 40%	7	6	37.3s
Chicago	6	↑ 200%	4	4	12.7s
Conroe	5	↓ 61.5%	2	5	11.4s
The Woodlands	4	↑ 100%	4	3	62.3s

CTR Efficiency Improving

Click-through rate improved by 21.33% this week, showing better ad relevance and targeting. Total spend was reduced by 7.88% ($54.91 vs $59.60) while maintaining visibility. The campaigns continue to build brand awareness across Consumer and Agent audiences.

Campaign	Clicks	Change	Impressions	CTR	Cost
Consumer Brand Awareness \| Display	28	↓ 12.5%	4,822	0.58%	$27.25
Agent Brand Awareness \| Display	22	↓ 21.43%	362	6.08%	$27.66
Total	50	↓ 16.67%	5,184	0.96%	$54.91

✅ Strengths This Week

Organic search surged 32.8% - AI visibility and content strategy delivering results
Sessions up 10.86% - More overall traffic to the site
Events page exploded +130.77% - Event marketing driving interest
Homepage traffic +17.11% - Brand awareness improving
Views per session +11.38% - Users exploring more content
Iowa Colony emerged as new local market (+800%)
Dallas growth +19.7% - Expanding beyond Houston

📈 Opportunities for Growth

New user acquisition: Opportunity to expand top-of-funnel reach with content marketing
Meet Our Agents page: Opportunity to refresh with new agent spotlights and testimonials
Session duration: Users may be finding what they need faster - consider adding more CTAs
Conroe market: Opportunity to create targeted local content for this growing area

💡 Recommendations

Double down on organic: Continue AI visibility work - it's delivering strong results (32.8% growth)
Replicate Events page success: Analyze what's driving the 130% spike and apply to other pages
Refresh Meet Our Agents page: Add new content, testimonials, or agent spotlights
Target Iowa Colony: New emerging market - consider local content strategy
Expand Dallas presence: Build on the 19.7% growth with targeted campaigns
Create Conroe content: Opportunity for local market-specific content

Total Clicks	50 vs 60	↓ 16.67%
Impressions	5,184 vs 7,548	↓ 31.32%
CTR	0.96% vs 0.79%	↑ 21.33%
Avg CPC	$1.10 vs $0.99	↑ 10.55%
Total Cost	$54.91 vs $59.60	↓ 7.88%
Conversions	0 vs 1	↓ 100%