Blair Realty Group

Traffic Normalizes, But Engagement Quality Surges

Key Insight: After last week's exceptional 41% traffic spike, sessions normalized to 522 (-28.5%). However, engagement quality improved significantly - engagement rate jumped 20% to 55.6%, and average engagement time increased 25% to 45 seconds. Users are spending more quality time on site.

Opportunities: Organic search remains the strongest channel with 72% engagement rate. Local pages like /conroe (+250%) and /check-out-our-office (+80%) are gaining traction. Agent profile pages are starting to drive traffic.

Active Users

389

↓ 32.5% (vs 576)

New Users

331

↓ 36.1% (vs 518)

Total Sessions

522

↓ 28.5% (vs 730)

Engaged Sessions

290

↓ 13.9% (vs 337)

Engagement Rate

55.6%

↑ 20.3% (vs 46.2%)

Avg Engagement Time

45s

↑ 25.3% (vs 36s)

Events per Session

5.51

↑ 21.0% (vs 4.55)

Event Count

2,876

↓ 13.5% (vs 3,325)

Channel	Sessions	Change	Engaged Sessions	Engagement Rate	Avg Time
Organic Search TOP	239	↓ 4.0%	173	72.4%	1m 07s
Direct	150	↓ 44.4%	76	50.7%	35s
Paid Search	47	↓ 24.2%	20	42.6%	29s
Display	45	↓ 47.7%	4	8.9%	0s
Referral	25	↓ 26.5%	10	40.0%	21s
Organic Social	12	↓ 45.5%	7	58.3%	15s
Unassigned	6	↓ 33.3%	0	0%	13s

Organic Search Dominates Quality Metrics

Organic search maintained near-steady volume (-4%) while all other channels declined significantly. With a 72.4% engagement rate and 1m 07s average time, organic visitors are the highest-quality traffic source. The SEO and content strategy continues to pay dividends.

Landing Page	Sessions	Change	Active Users	New Users	Avg Time
Homepage (/)	283	↓ 23.3%	228	182	54s
/join	51	↓ 67.3%	47	41	51s
/meet-our-agents	51	↓ 10.5%	44	35	37s
/clay-residential	17	↑ 30.8%	14	12	31s
/check-out-our-office HOT	9	↑ 80.0%	8	7	1m 30s
/meet-our-teams	8	↓ 20.0%	8	6	26s
/conroe SURGE	7	↑ 250%	7	6	0s
/about-brg	4	↓ 20.0%	4	3	35s
/agents/hattie-mourton NEW	4	NEW	4	3	46s

Local Pages Gaining Traction

The /conroe page surged 250% (7 vs 2 sessions) and /check-out-our-office grew 80% with exceptional 1m 30s engagement time. /clay-residential continues steady growth at +30.8%. Agent profile page for Hattie Mourton is now driving traffic - a sign that individual agent SEO is working.

City	Active Users	Change	New Users	Engaged Sessions	Avg Engagement Time
Houston PRIMARY	148	↓ 10.8%	122	118	1m 16s
Dallas	71	↓ 29.0%	44	49	1m 02s
Ashburn	7	↑ 250%	7	3	10s
Atascocita	4	↑ 100%	2	4	22s
Conroe	4	↑ 100%	2	3	40s
Katy	4	↑ 100%	2	3	2m 33s
New York	4	↓ 20.0%	4	2	13s
San Francisco	4	↑ 300%	2	4	1m 08s
Amsterdam NEW	3	NEW	3	3	10s

Houston Metro Suburbs Growing

Atascocita, Conroe, and Katy all doubled their user counts (+100% each). Katy users show exceptional engagement at 2m 33s average time. Houston remains the primary market with strong 1m 16s engagement. San Francisco emerged with 300% growth and solid engagement.

Efficient Spend with Improved CTR

Total ad spend decreased 11% to $55.68 while CTR improved 4.3% to 0.8%. The Agent Brand Awareness campaign achieved a remarkable 13.54% CTR (+187% improvement). Cost efficiency improved with lower overall spend while maintaining visibility.

Campaign	Clicks	Change	Impressions	CTR	Cost
Consumer Brand Awareness \| Display	34	↓ 5.6%	7,330	0.46%	$27.33
Agent Brand Awareness \| Display	26	↓ 21.2%	192	13.54%	$28.36
Total	60	↓ 13.0%	7,522	0.80%	$55.68

✅ Strengths This Week

Engagement rate surged 20% to 55.6% - users are more engaged than ever
Avg engagement time up 25% to 45 seconds - quality over quantity
Organic search engagement at 72.4% - highest quality traffic channel
Local pages gaining traction: /conroe +250%, /check-out-our-office +80%
Houston suburbs growing: Atascocita, Conroe, Katy all +100%
Agent profile pages working: Hattie Mourton page driving new traffic
Ad efficiency improved: Spend down 11% with CTR up 4.3%

⚠ Areas to Watch

Join page traffic normalized: Down 67% from last week's spike - expected return to baseline
Direct traffic declined: -44% likely due to reduced paid media driving direct visits
Display engagement remains low: 8.9% engagement rate suggests audience targeting review needed

💡 Recommendations

Expand local content: Conroe page success (+250%) suggests demand for local market content
Create more agent profiles: Hattie Mourton page is driving traffic - replicate for other agents
Optimize office page: With 1m 30s engagement, consider adding virtual tour or video
Target Houston suburbs: Katy shows 2m 33s engagement - create Katy-specific content
Review display targeting: Low engagement suggests audiences may need refinement
Maintain organic SEO focus: 72% engagement proves organic strategy is working

Total Clicks	60 vs 69	↓ 13.0%
Impressions	7,522 vs 9,026	↓ 16.7%
CTR	0.80% vs 0.76%	↑ 4.3%
Avg CPC	$0.93 vs $0.91	↑ 2.4%
Total Cost	$55.68 vs $62.56	↓ 11.0%
Conversions	0 vs 0	0%