Blair Realty Group
Weekly Performance Report
Executive Summary
- Organic Search Dominance: Organic traffic grew 10.46% and now represents 54% of all sessions - the strongest organic position this quarter
- Geographic Expansion: New markets emerging with Austin (+200%), Chicago (+400%), and first-time traffic from Moses Lake and Atlanta
- Team Pages Surge: /meet-our-teams page doubled traffic (+100%), signaling strong agent recruitment interest
- Display Campaigns Paused: Display traffic dropped 91% as campaigns were paused - organic is compensating well
Performance Overview
Week-over-Week Analysis
While overall sessions dipped slightly, average engagement time increased by nearly 10%, indicating visitors are spending more quality time exploring the site. The shift away from Display advertising (which typically has lower engagement) toward Organic Search is improving overall traffic quality.
Traffic Acquisition by Channel
| Channel | Sessions | Share | Engagement Rate | Avg. Time | Change |
|---|---|---|---|---|---|
| Organic Search | 264 | 54.43% | 58.33% | 57s | +10.46% |
| Direct | 135 | 27.84% | 44.44% | 29s | -10.00% |
| Paid Search | 48 | 9.90% | 35.42% | 1m 15s | +2.13% |
| Referral | 18 | 3.71% | 66.67% | 31s | -28.00% |
| Organic Social | 9 | 1.86% | 66.67% | 1m 09s | -25.00% |
| Display | 4 | 0.82% | 0% | 0s | -91.11% |
Organic Search Leadership
Organic Search has become the dominant traffic source at 54.43% of all sessions, growing 10.46% week-over-week. This shift reflects strong SEO foundations that are driving sustainable, high-quality traffic. With Display campaigns paused, organic is effectively filling the gap while maintaining better engagement metrics.
Paid Search Deep Dive
Paid Search Quality Improving
While sessions are steady (+2.13%), average engagement time surged to 1m 15s - a 153.61% increase from last week's 29 seconds. This indicates the paid traffic is now reaching more qualified, interested prospects who are taking time to explore the site.
Top Landing Pages
| Page | Sessions | Share | New Users | Avg. Time | Change |
|---|---|---|---|---|---|
| / (Homepage) | 236 | 48.66% | 139 | 1m 11s | -16.61% |
| /join | 48 | 9.90% | 44 | 50s | -5.88% |
| /meet-our-agents | 39 | 8.04% | 27 | 35s | -23.53% |
| /meet-our-teams +100% | 16 | 3.30% | 12 | 51s | +100.00% |
| /sellers NEW | 14 | 2.89% | 0 | 0s | New Traffic |
| /clay-residential | 12 | 2.47% | 12 | 24s | -29.41% |
| /cody-blair +400% | 5 | 1.03% | 5 | 1m 22s | +400.00% |
Recruitment Interest Surging
The /meet-our-teams page doubled its traffic (+100%), jumping from 8 to 16 sessions. Combined with consistent /join page performance, this signals strong interest from agents considering Blair Realty Group.
Agent Profile Spotlight
Cody Blair's page traffic increased 400% with an impressive 1m 22s average engagement time. This level of interest and engagement suggests prospects are seriously researching the leadership team.
Geographic Distribution
| City | Active Users | Share | Engaged Sessions | Avg. Time | Change |
|---|---|---|---|---|---|
| Houston | 118 | 33.81% | 101 | 1m 39s | -20.27% |
| Dallas | 54 | 15.47% | 37 | 47s | -23.94% |
| Austin +200% | 9 | 2.58% | 5 | 30s | +200.00% |
| Chicago +400% | 5 | 1.43% | 1 | 4s | +400.00% |
| Moses Lake NEW | 5 | 1.43% | 4 | 21s | New Market |
| Atlanta NEW | 5 | 1.43% | 1 | 4s | New Market |
| Sugar Land | 4 | 1.15% | 3 | 32s | +100.00% |
| Atascocita | 3 | 0.86% | 5 | 3m 39s | -25.00% |
Expanding Beyond Core Markets
While Houston remains the primary market, we're seeing notable geographic expansion. Austin tripled its presence (+200%) and Chicago grew 400%. New markets like Moses Lake and Atlanta appearing for the first time suggests the Blair Realty Group brand is reaching a broader audience - likely through organic search visibility. Houston visitors also showed the highest engagement at 1m 39s average time, indicating strong local interest.
Google Ads Campaign Report
Campaigns Currently Paused
Both Display campaigns remain in paused status. Despite being paused, some residual impressions and clicks are still being recorded, likely from previously scheduled placements.
| Campaign | Status | Impressions | Clicks | CTR | Cost |
|---|---|---|---|---|---|
| Consumer Brand Awareness | Display | Paused | 11,778 | 34 | 0.29% | $27.15 |
| Agent Brand Awareness | Display | Paused | 207 | 28 | 13.53% | $28.42 |
| Total | - | 11,985 | 62 | 0.52% | $55.58 |
Agent Profile Pages
Individual agent pages showing increased visibility this week:
| Agent Page | Sessions | Avg. Time | Change |
|---|---|---|---|
| /agents/lily-jimenez | 4 | 15s | New Traffic |
| /agents/ryan-mclennan | 2 | 1m 46s | +100% |
| /agents/jalicia-williams | 2 | 37s | +100% |
| /agents/john-cartee | 2 | 15s | +100% |
| /agents/destanie-johnson | 2 | 3s | +100% |
| /agents/alex-jaimes | 2 | 18s | New Traffic |
| /agents/wanda-abel | 2 | 0s | +100% |
Growing Agent Visibility
Multiple agent profile pages are seeing increased traffic, with Ryan McLennan's page showing exceptional engagement at 1m 46s. This indicates prospects are researching individual agents before making contact - a strong buying signal.
Daily Session Trend (Dec 15-21)
Strategic Recommendations
1. Double Down on Organic
With organic search now at 54% of traffic and growing 10%, continue investing in content that drives organic visibility. The /sellers page appearing with 14 sessions suggests seller-focused content is gaining traction.
2. Expand Team Page Content
The /meet-our-teams page doubled traffic (+100%). Consider adding more team-focused content, testimonials, and success stories to capitalize on this recruitment interest.
3. Geographic Content Strategy
Austin (+200%) and Chicago (+400%) are emerging markets. Consider creating location-specific landing pages or content to capture this expanding interest.
4. Agent Profile Optimization
With agent pages showing increased traffic and strong engagement times, ensure all agent profiles are optimized with professional photos, detailed bios, and clear contact CTAs.