Blair Realty Group

Exceptional Growth Week - Sessions Up 41.2%

Key Wins: Total sessions surged to 730 (+41.2% vs 517), active users jumped 48% to 576, and new users increased 50% to 518. The /join page exploded with +254% session growth. Dallas market nearly doubled (+96%), and organic social skyrocketed +450%.

Opportunities: With massive traffic growth, focus on converting the increased visitor volume. The new blog content on "Top Home Builders in Cypress TX" is driving quality organic traffic with nearly 2-minute engagement times.

Active Users

576

↑ 48.1% (vs 389)

New Users

518

↑ 50.1% (vs 345)

Total Sessions

730

↑ 41.2% (vs 517)

Engaged Sessions

337

↑ 44.0% (vs 234)

Engagement Rate

46.2%

↑ 2.0% (vs 45.3%)

Avg Engagement Time

36s

↓ 2.4% (vs 37s)

Events per Session

4.55

↓ 3.0% (vs 4.69)

Event Count

3,325

↑ 37.0% (vs 2,427)

Channel	Sessions	Change	Engaged Sessions	Engagement Rate	Avg Time
Direct TOP	270	↑ 39.9%	114	42.2%	25s
Organic Search	249	↑ 22.7%	168	67.5%	1m 05s
Display	86	↑ 56.4%	8	9.3%	0s
Paid Search	62	↑ 63.2%	23	37.1%	33s
Referral	34	↑ 70.0%	15	44.1%	24s
Organic Social HOT	22	↑ 450%	6	27.3%	6s
Unassigned	9	↑ 200%	4	44.4%	34s
Cross-network	1	0%	0	0%	0s

Organic Social Breakthrough - 450% Growth

Organic social sessions surged from 4 to 22 - a 450% increase. Combined with strong organic search (+22.7%) and referral traffic (+70%), Blair Realty Group's content strategy is gaining serious traction across multiple channels.

Landing Page	Sessions	Change	Active Users	New Users	Avg Time
Homepage (/)	369	↑ 42.5%	303	256	39s
/join HOT	156	↑ 254.6%	149	143	25s
/meet-our-agents	57	↑ 21.3%	51	43	56s
/clay-residential	13	0%	11	11	31s
/meet-our-teams	10	↑ 42.9%	9	7	36s
/meet-our-leadership	6	0%	5	3	27s
/about-brg	5	↓ 28.6%	5	3	1m 01s
/blog/top-home-builders-cypress NEW	5	NEW	5	5	1m 56s
/check-out-our-office	5	↑ 66.7%	4	4	18s

Join Page Explodes - 254.6% Growth

The /join page saw massive growth from 44 to 156 sessions (+254.6%). This indicates strong agent recruitment interest. The new blog content "Top Home Builders in Cypress TX" is performing exceptionally well with nearly 2-minute average engagement time - highest of any page.

Path Exploration Insights

730 Total Session Starts

50.5% start on Homepage (369 sessions) - Primary entry point
21.4% land on Join page (156 sessions) - Major agent recruitment interest
7.8% go to Meet Our Agents (57 sessions) - Consumer interest in team

Top Conversion Path: Homepage → Join → Meet Our Agents → Contact

City	Active Users	Change	New Users	Engaged Sessions	Avg Engagement Time
Houston PRIMARY	166	↑ 55.1%	132	126	1m 19s
Dallas HOT	100	↑ 96.1%	86	53	41s
Moses Lake SURGE	28	↑ 460%	27	9	9s
San Jose	25	↑ 150%	25	9	10s
Des Moines SURGE	17	↑ 750%	17	6	17s
Boardman NEW	7	NEW	7	1	0s
Austin	6	↑ 500%	6	4	30s
New York	5	↑ 150%	5	2	30s
The Woodlands	4	↑ 33.3%	3	5	41s
Conroe	2	↑ 100%	2	3	2m 01s

Geographic Expansion Continues

Dallas nearly doubled with +96.1% growth (100 vs 51 users). Des Moines surged 750% and Moses Lake jumped 460%. Austin emerged with 500% growth. The Houston metro area continues strong with The Woodlands and Conroe showing engagement.

Source / Medium	Sessions	Change
(direct) / (none)	270	↑ 39.9%
google / organic	228	↑ 15.7%
IMDigitalBoost / display	86	↑ 56.4%
google / cpc	62	↑ 63.2%
bing / organic	17	↑ 183.3%
m.facebook.com / referral	17	↑ 1,600%
clayresidential.com / referral	11	0%

Impressions Nearly Doubled

Total impressions surged 92.4% (9,026 vs 4,692) with clicks up 27.8% (69 vs 54). The Agent Brand Awareness campaign saw impressions jump 241% while maintaining efficient cost. Total spend increased 25.2% to $62.56, driving significantly more visibility.

Campaign	Clicks	Change	Impressions	CTR	Cost
Consumer Brand Awareness \| Display	36	↑ 24.1%	8,326	0.43%	$31.82
Agent Brand Awareness \| Display	33	↑ 32.0%	700	4.71%	$30.74
Total	69	↑ 27.8%	9,026	0.76%	$62.56

✅ Strengths This Week

Sessions surged 41.2% - Strongest growth week in recent history
New users up 50.1% - Excellent top-of-funnel growth
Join page exploded +254.6% - Agent recruitment interest at all-time high
Organic social up 450% - Social content strategy gaining traction
Dallas nearly doubled (+96%) - Strong DFW market expansion
Des Moines surged 750% - New market emerging
New blog content performing - "Top Home Builders in Cypress" driving quality traffic
Facebook referral traffic up 1,600% - Social sharing working

📈 Opportunities for Growth

Convert join page traffic: With 254% growth, ensure follow-up systems are in place
Capitalize on Dallas growth: Consider targeted content for DFW market
Expand blog content: The Cypress TX article is driving quality engagement
Improve social engagement rate: Traffic up but engagement time is low (6s)

💡 Recommendations

Strike while hot on /join: Follow up with agent recruitment leads immediately
Create more local content: Replicate success of Cypress TX blog for other areas
Double down on social: 450% growth shows content is resonating - increase posting frequency
Target Dallas with paid: Organic growth indicates market demand - consider PPC expansion
Track conversion events: Set up key events to measure lead quality from high-traffic pages
Optimize for mobile: Ensure join page is fully optimized for mobile conversions

Total Clicks	69 vs 54	↑ 27.8%
Impressions	9,026 vs 4,692	↑ 92.4%
CTR	0.76% vs 1.15%	↓ 33.6%
Avg CPC	$0.91 vs $0.93	↓ 2.0%
Total Cost	$62.56 vs $49.95	↑ 25.2%
Conversions	0 vs 0	0%