The Francie Malina Team
Westchester County Premier Real Estate
Total Search Baseline Report | Nov 24-30, 2025
Baseline Established Powered by Blok.co
Westchester County Premier Real Estate
Total Search Baseline Report | Nov 24-30, 2025
Baseline Established Powered by Blok.co
This report establishes key performance benchmarks for The Francie Malina Team's digital marketing presence. These baseline metrics will be used to measure growth and optimize Total Search performance across Google Ads, organic search, and all traffic channels. Future reports will track progress against these established benchmarks.
The Francie Malina Team website shows exceptional user engagement with a 91% engagement rate and 5.7 views per session. Users are actively exploring property listings and staying engaged with the content. This strong foundation provides excellent opportunities for growth through Total Search optimization.
| Channel | Sessions | Engaged Rate | Avg. Time |
|---|---|---|---|
| Paid Search Top Channel | 247 | 92.3% | 1:07 |
| Direct | 160 | 91.9% | 0:58 |
| Organic Search | 58 | 82.8% | 0:45 |
| Referral | 20 | 85.0% | 0:52 |
| Display | 10 | 80.0% | 0:35 |
| Organic Social | 5 | 80.0% | 0:40 |
Paid Search is the dominant traffic driver at 49.4% of all sessions with excellent engagement (92.3%). Direct traffic shows strong brand recognition at 32% of sessions. Organic Search represents an opportunity for growth at just 11.6% of traffic - Total Search optimization can significantly expand this channel.
| Campaign | Spend | Clicks | Impr. | CTR | CPC | Conv. | Conv. Rate |
|---|---|---|---|---|---|---|---|
| Westchester Home Search Primary | $345.39 | 243 | 5,876 | 4.14% | $1.42 | 3 | 1.23% |
| Agent Brand Awareness (Display) | $68.73 | 42 | 1,892 | 2.22% | $1.64 | 1 | 2.38% |
| Westchester Sellers | $56.58 | 17 | 653 | 2.60% | $3.33 | 1 | 5.88% |
Westchester Home Search drives the majority of paid traffic with excellent CTR (4.14%). Westchester Sellers shows the highest conversion rate at 5.88%, indicating strong intent from seller leads. Agent Brand Awareness provides cost-effective brand building with solid engagement. Total Search optimization will focus on maximizing ROI across all campaigns.
| Location | Active Users | Market Share |
|---|---|---|
| New York Primary Market | 141 | 34.4% |
| Harrison | 35 | 8.5% |
| Yonkers | 28 | 6.8% |
| Mamaroneck | 24 | 5.9% |
| Scarsdale | 22 | 5.4% |
| White Plains | 18 | 4.4% |
| Rye | 15 | 3.7% |
| Larchmont | 12 | 2.9% |
Strong presence across Westchester County's premium markets including Harrison, Scarsdale, Mamaroneck, and Rye. New York City represents a significant audience segment (34.4%), likely representing buyers looking to relocate to Westchester. This geographic distribution aligns well with luxury real estate positioning.
| Page | Views | Avg. Time | Engagement |
|---|---|---|---|
| /homes-for-sale-search-advanced/ Top Page | 1,124 | 2:15 | High Intent |
| / | 456 | 0:45 | Entry Point |
| /about-us/ | 187 | 1:30 | Brand Interest |
| /listings/ | 165 | 1:45 | Property Browse |
| /contact/ | 98 | 1:10 | Lead Intent |
| /westchester-real-estate/ | 87 | 1:55 | Local SEO |
The advanced home search page dominates with 1,124 views and exceptional time on page (2:15), indicating high buyer intent. Contact page views (98) represent strong lead generation potential. The About Us page shows significant brand interest with 187 views and 1:30 average time, suggesting prospects are researching the team before engaging.
The following baseline metrics have been established for future comparison:
| Metric | Baseline Value | Category |
|---|---|---|
| Weekly Sessions | 500 | Traffic |
| Engagement Rate | 91% | Engagement |
| Paid Search Sessions | 247 | Paid Media |
| Organic Search Sessions | 58 | SEO |
| Google Ads Conversions | 5 | Lead Gen |
| Avg. CPC | $1.56 | Cost Efficiency |
| Overall CTR | 3.59% | Ad Performance |
1. Organic Search Expansion: Currently at 11.6% of traffic, significant room for SEO growth to reduce paid dependency.
2. Conversion Rate Optimization: With 91% engagement, focus on converting engaged visitors to leads.
3. Westchester Sellers Campaign: Highest conversion rate (5.88%) - consider scaling this high-intent campaign.
4. Local Market Targeting: Strong presence in premium Westchester markets - opportunity to deepen local search visibility.
5. Brand Awareness: Display campaign showing solid results - continue building brand recognition in target markets.