Total Search Visibility Report | 30 Days | Francie Malina Team

Strategic Finding

Queries Achieve Google AI Overview Citation

franciemalina.com is cited in Google AI Overview for 4 different query types: neighborhood guides, real estate market, and relocation queries. "Heathcote neighborhood guide" achieves the golden combination (#1 organic + AI Overview), while "moving to Scarsdale" (#2) and "Scarsdale real estate market guide" (#6) prove AI Overview can cite sources below #1.

Executive Summary

This audit evaluates franciemalina.com visibility across AI-powered search platforms. The team has excellent AI visibility overall (40+ citations across platforms), with particularly strong performance on real estate and relocation queries. Perplexity AI remains the strongest platform with citations on all 7 queries tested.

Perplexity AI

32+

Citations across 7 queries

ChatGPT

Citations across 3 queries

Bing Copilot

Broad queries only

Google AI Overview

Queries cited

Google Organic

#1-7

Strong rankings

Google AI Overview - 4 Queries Cited

Key Finding

franciemalina.com is cited in Google AI Overview for 4 different query types: neighborhood guides, real estate market, and relocation queries. The Ultimate Guide to Scarsdale serves as the primary source for market and relocation queries.

Query	Organic Rank	AI Overview	Content Cited
"Heathcote Scarsdale NY neighborhood guide"	#1	CITED	Heathcote Neighborhood Guide
"best neighborhoods in Scarsdale NY for families"	#4	CITED	Ultimate Guide to Scarsdale
"moving to Scarsdale NY guide"	#2	CITED	Ultimate Guide to Scarsdale
"Scarsdale real estate market guide"	#6	CITED	Ultimate Guide to Scarsdale

The Golden Combination: #1 Organic + AI Overview

✓ Target Met: Heathcote Neighborhood Guide

Query:	"Heathcote Scarsdale NY neighborhood guide"
Organic Rank:	#1
AI Overview:	CITED
Perplexity:	3+ Citations
ChatGPT:	5 Citations

Perplexity AI - Strongest Platform (32+ Citations)

Key Finding

franciemalina.com is cited on ALL 7 queries tested. Perplexity consistently uses Francie Malina content as a primary source regardless of organic ranking position. Particularly strong on real estate and relocation queries.

Query	Citations	Sections Cited
"Fox Meadow Scarsdale NY neighborhood"	8+	Overview, Housing, Schools, Quick Snapshot Table (5x)
"best neighborhoods in Scarsdale NY for families"	7+	Fox Meadow, Heathcote, Quaker Ridge, comparison table
"Quaker Ridge Scarsdale neighborhood"	6+	Overview, Location, Housing, Schools, Amenities, Commute
"Scarsdale real estate market guide"	4+	Price Overview Table: Median Sale Price ($1.3M-$2.1M), Price/Sq Ft ($596-$608)
"Heathcote Scarsdale NY neighborhood guide"	3+	Overview, Housing/Streetscape, Schools
"moving to Scarsdale NY guide"	3+	Housing Costs ($2M median), Greenacres Neighborhood (commuter charm)
"is Scarsdale NY a good place to live"	1	Overall quality of life section

ChatGPT - Strong Performance (8 Citations)

Key Finding

ChatGPT cites "The Francie Malina Team | Compass" with direct links to neighborhood guides. Strongest performance on Heathcote guide (5 citations) including Overview, Real Estate pricing, Schools, and Parks sections.

Query	Citations	Content Cited
"Heathcote Scarsdale NY neighborhood guide"	5	Overview Real Estate ($3.2M) Schools Heathcote Park Country Clubs
"Quaker Ridge Scarsdale neighborhood"	2	Scarsdale Pool Complex Fields & Courts
"best neighborhoods in Scarsdale NY for families"	1	Heathcote Neighborhood Guide

Bing Copilot - Mixed Results (6+ Citations)

Key Finding

Bing Copilot strongly cites franciemalina.com for broad queries ("best neighborhoods") but prefers Homes.com and City-Data for specific neighborhood guides.

Query	Status	Details
"best neighborhoods in Scarsdale NY for families"	CITED	6+ citations: Heathcote (2x), Fox Meadow (2x), Quaker Ridge (2x), Featured Source Card
"Heathcote Scarsdale NY neighborhood guide"	NOT CITED	Sources used: Homes.com, City-Data.com
"Quaker Ridge Scarsdale neighborhood"	RELATED ONLY	Appears in "Related results" but not in main response

Strategic Recommendations

1
Prioritize #1 rankings for Google AI Overview - The data shows AI Overview only consistently cites content ranked #1 organically. Focus SEO efforts on pushing Fox Meadow and Quaker Ridge guides from #2 to #1.
2
Optimize Greenacres guide for better visibility - The existing Greenacres guide isn't appearing on page 1 for neighborhood queries. Consider updating the content with enhanced SEO optimization, additional neighborhood details, and structured data to improve organic rankings.
3
Perplexity is the safest platform - Citations appear regardless of organic ranking position. Continue optimizing content structure for Perplexity's citation format.
4
Competitor analysis - fivecornersproperties.com and Homes.com frequently appear in AI Overview sources. Analyze their content structure for optimization opportunities.

Methodology

All queries tested on January 21, 2026
Platforms tested: Google Search, Google AI Overview, Perplexity AI, ChatGPT, Bing Copilot
Citations verified via DOM inspection and visual confirmation
Note: Google Gemini excluded from report as platform does not display source citations

Google Search Console Performance

Total Search Impact: First 30 Days

Since launching Total Search optimization on December 23, 2025, franciemalina.com has seen dramatic improvements in organic search visibility.

Metric	Before Total Search (11/22 - 12/22/25)	After Total Search (12/23/25 - 1/21/26)	Change
Total Impressions	11,200	22,200	+98% ↑
Total Clicks	235	298	+27% ↑
Average Position	9.7	8.3	+1.4 positions ↑
Click-Through Rate	2.1%	1.3%	-0.8%

Note on CTR

The CTR decrease is expected and healthy when impressions nearly double. The site is now ranking for significantly more queries at various positions, which dilutes CTR but results in more total clicks and visibility. This is a positive indicator of expanded search presence.

New Search Visibility: Scarsdale Queries

From Zero to 1,500+ Impressions

Before Total Search, franciemalina.com had ZERO impressions for Scarsdale-related queries. In just 30 days, the site now ranks for 10+ Scarsdale queries with over 1,500 total impressions.

Query	After (12/23-1/21)	Change
"scarsdale"	477	+477 NEW
"scarsdale new york"	343	+343 NEW
"44 alkamont ave scarsdale ny"	123	+123 NEW
"scarsdale ny"	103	+103 NEW
"scarsdale ny county"	93	+93 NEW
"what county is scarsdale ny in"	78	+78 NEW
"scarsdale, new york"	68	+68 NEW
"109 lee road scarsdale"	65	+65 NEW
"where is scarsdale ny"	49	+49 NEW
"scarsdale ny zip code"	48	+48 NEW
Total Scarsdale Queries	1,447+	+1,447 NEW

Existing Query Growth

Query	Before	After	Change
"tarrytown realtor"	233	485	+252 (+108%)
"compass"	106	159	+53 (+50%)
"bronxville"	33	62	+29 (+88%)
"realtors in westchester"	22	42	+20 (+91%)
"compass westchester"	24	39	+15 (+63%)

Google Analytics 4: Organic Search Traffic

Organic Search Now Drives 28% of All Traffic (Up from 15%)

Organic search has nearly doubled its share of total site traffic since launching Total Search, with significant improvements in engagement quality.

Metric	Before Total Search (Nov 25 - Dec 24, 2025)	After Total Search (Dec 23, 2025 - Jan 21, 2026)	Change
Organic Sessions	245	298	+21.6% ↑
Engaged Sessions	216	291	+34.7% ↑
Active Users	270	324	+20% ↑
Avg Engagement Time	29 seconds	1h 59m	Massive ↑
Engagement Rate	90.74%	91.98%	+1.4% ↑
Bounce Rate	9.26%	8.02%	-13.3% ↓ (better)
Share of Total Traffic	15.35%	28.46%	Nearly 2x ↑

What This Means

The organic search traffic is not just growing in volume - it's growing in quality. Higher engagement time, better engagement rate, and lower bounce rate indicate that the new Scarsdale content is attracting the right audience who find value in the content.

Visual Evidence: AI Search Citations

Documentation

The following screenshots captured on January 21, 2026 show franciemalina.com citations across AI search platforms. Click any image to view full size.